PLACING YOU AT THEIR NEEDS.
We have a team that’s skilled in building the relationship between brands and retailers/ wholesalers to empower them with knowledge and infuse passion for your brand. This means, our new friends will ensure your brand is in the field of action. Think about the possible increase in sales.
SEEDING & SUSTAINABILITY
PENETRATING THE MARKET FOR YOU. We always make sure that the path to the market is paved with coordinated communication, friendly traders, and collaborative push to ensure that the clients are receptive to our activities when we take a product to them. We have people on the ground constantly gathering data for us on the best way to enter the market.
1 Month ( Mapping Plus Seeding)
Team Size: 30 | Regions: Kigali | Scope: 4Ranges
Geo-mapped: 684 hardwares and micro retails selling
cement (quincaillerie), including placement of
Weighted distribution: 10% volume growth in one month
New distributors recruited: 23 new micro retail distributors
identified and recruited during mapping out exercise
3 Months (mapping plus seeding)
Team Size: 6 Merchandisers| Regions: Kigali | Scope: 230 Key accounts, mini marts & alimentations
Geo-mapped: 230 outlets including contact database
of all outlets
Weighted distribution: 30% volume growth
New distributors recruited: Maintained 50% Share of shelf
across outlets with merchandising and occasional promotions
Team Size: 30 Drivers & distribution assistants | Regions: Countrywide (Rwanda) | Scope: 30 Drivers & distribution assistants.
Distribution: 1,671 ECDs | 1,471 Hospitals
Delivery/month: 500,000 liters