PLACING YOU AT THEIR NEEDS.
We have a team that’s skilled in building the relationship between brands and retailers/ wholesalers to empower them with knowledge and infuse passion for your brand. This means, our new friends will ensure your brand is in the field of action. Think about the possible increase in sales.
SEEDING & SUSTAINABILITY
PENETRATING THE MARKET FOR YOU. We always make sure that the path to the market is paved with coordinated communication, friendly traders, and collaborative push to ensure that the clients are receptive to our activities when we take a product to them. We have people on the ground constantly gathering data for us on the best way to enter the market.
2018 to date
We have managed to secure prominent placement for Molfix which is a relatively new entrant compared to its competitors.
Molfix now sits next to Pampers / Huggies in over 180 Modern Trade stores
Sold 11,382 bales of Soko maize meal
Created Top Of Mind Awareness of the brand on ground
To make Durex Feels accessible in the mass market as a more affordable variant of Durex.
We had 15-foot soldiers each attached to a wholesaler, targeting small chemist/pharmacies, wines & spirits, bars, lodgings & retails in 4 months
Nairobi, Kisumu, Eldoret & Muran’ga
Road Show duration: 12 days
Develop a winning strategy to ensure product
offtake from the distributor, wholesaler & retailer
on the General Trade segment
REACH: 2,323 | SALES(kgs): 3,268 |
NAIROBI: 51 | UPCOUNTRY:47 | TOTAL: 98
VEHICLES: 2,323 | MOTORBIKES: 3,268 | TOTAL: 5591
95 days (ongoing)
REACH: 8373 | SALES :774,280 |CONVERSION: 3075