portfolio

Trade Marketing

PLACING YOU AT THEIR NEEDS.

We have a team that’s skilled in building the relationship between brands and retailers/ wholesalers to empower them with knowledge and infuse passion for your brand. This means, our new friends will ensure your brand is in the field of action. Think about the possible increase in sales.

SEEDING & SUSTAINABILITY

PENETRATING THE MARKET FOR YOU. We always make sure that the path to the market is paved with coordinated communication, friendly traders, and collaborative push to ensure that the clients are receptive to our activities when we take a product to them. We have people on the ground constantly gathering data for us on the best way to enter the market.

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Hayat Kimya

Duration

2018 to date

Key Milestones

We have managed to secure prominent placement for Molfix which is a relatively new entrant compared to its competitors.

Molfix now sits next to Pampers / Huggies in over 180 Modern Trade stores

SOKO

Duration

6 months

Key Milestones

Sales 

Sold 11,382 bales of Soko maize meal

Consumer 1.5

Created Top Of Mind Awareness of the brand on ground

DUREX FEELS 

Task

To make Durex Feels accessible in the mass market as a more affordable variant of Durex.

Key Milestones

Approach

We had 15-foot soldiers each attached to a wholesaler, targeting small chemist/pharmacies, wines & spirits, bars, lodgings & retails in 4 months 

Scope

Nairobi, Kisumu, Eldoret & Muran’ga 

SHELL

Duration

Road Show  duration: 12 days 

Key Milestones

Task

Develop a winning strategy to ensure product
offtake from the distributor, wholesaler & retailer
on the General Trade segment

Duration (Ongoing)

65DAYS

REACH: 2,323 | SALES(kgs): 3,268

NOOTRI GT listing

Duration

65 days 

Key Milestones

Destinations

NAIROBI: 51 | UPCOUNTRY:47 | TOTAL: 98

Customers Rewarded

VEHICLES: 2,323 | MOTORBIKES: 3,268 | TOTAL: 5591

Gold Crown Beverages

Duration

95 days (ongoing)

Key Milestones

Outcomes

REACH: 8373 | SALES :774,280 |CONVERSION: 3075

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