portfolio

events & Unique brand activations

Big Ideas: Big Impact

 We push the borders of our creativity by combining the talent of our people with action. Our ideas are cushioned with extensive research and informed consumer knowledge that breathes new life into the brand, and creates buzzworthy ideas that translate into sales. We create 360-degree executions that stir emotions and generate sales.

 

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PEARL SUPER BASMATI

Task

Create awareness Drive trial to current, lapsed and new customers

Touchpoints

In-store & Mall 

Key Milestones

Reach

Malls: 6, 580
In-store: 28, 850
With about 30% trial rate

Activated

Malls: 4
In-store stores: 20 stores in
12 days

AMAIZE

Task

Product Launch| Create awareness through experience on fine cuisine Drive trial

Touchpoints

In-store & Mall 

Key Milestones

Reach

Malls: 10, 250
In-store: 45, 380
With about 30% trial rate

Activated

Malls: 5
In-store stores: 25 stores in
18 days

DAIMA FRESH MILK

Task

Reposition the Daima Brand as Dynamic, Progressive, Bold & Energetic  while Creating Brand Awareness.

Key Milestones

Reach

The brand gained country-wide recognition
among 58,907 consumers and retailers

Outlets

28,000+ Listed 28,822 retailers

Sales

72,000+ 72,398 pieces sold across MT & GT channels

 

MAYBELLINE NEW YORK

Task

To give a physical address to the ‘FACE’ of Maybelline New York digital campaign.

Key Milestones

Reach

Over 8 major malls covered 

&

Over 70,000 girls experience Maybeline NY
products

 

SPORTSMAN SWITCH

Task

Launch the new Sportsman switch to retailers.

Key Milestones

Reach

Reached 23,907 outlets
countrywide in 26 days;
45 people/day

Conversion

14,364 outlets

Sales

63,000+ Listed 63,011 packets of the new switch in
converted outlets

individuals

23,000+ Reached over 23,907 individuals (directly &
indirectly)

 

 

DETTOL INSTORE

Task

Create awareness of the importance of washing our hands.

Key Milestones

Scope

Nairobi 9Carrefour outlets)

3 Months Activated

72 Activated outlets

76,714 Number of Dettol pieces sold 

 

REDBULL

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Task

Create awareness of the importance of washing our hands.

Key Milestones

Attendees

150 people 

Duration

The project took 3 days 

Star Guest

Séan Garnier – Redbull Ambassador

SHELL Flexi molecule

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Roadshow

168 Destinations
Duration: 23 Days

Key Milestones

Postering

8,000 SPSs & Garages

Conversion

41 SPSs

Kellogg’s instore

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Duration

5 Days (Ongoing)
Total Days to cover: 9 Days

Key Milestones

Reach

2,266 Consumers

Sale

681 Pieces

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