portfolio
events & Unique brand activations
Big Ideas: Big Impact
We push the borders of our creativity by combining the talent of our people with action. Our ideas are cushioned with extensive research and informed consumer knowledge that breathes new life into the brand, and creates buzzworthy ideas that translate into sales. We create 360-degree executions that stir emotions and generate sales.
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PEARL SUPER BASMATI
Task
Create awareness Drive trial to current, lapsed and new customers
Touchpoints
In-store & Mall
Key Milestones
Reach
Malls: 6, 580
In-store: 28, 850
With about 30% trial rate
Activated
Malls: 4
In-store stores: 20 stores in
12 days
AMAIZE
Task
Product Launch| Create awareness through experience on fine cuisine Drive trial
Touchpoints
In-store & Mall
Key Milestones
Reach
Malls: 10, 250
In-store: 45, 380
With about 30% trial rate
Activated
Malls: 5
In-store stores: 25 stores in
18 days
DAIMA FRESH MILK
Task
Reposition the Daima Brand as Dynamic, Progressive, Bold & Energetic while Creating Brand Awareness.
Key Milestones
Reach
The brand gained country-wide recognition
among 58,907 consumers and retailers
Outlets
28,000+ Listed 28,822 retailers
Sales
72,000+ 72,398 pieces sold across MT & GT channels
MAYBELLINE NEW YORK
Task
To give a physical address to the ‘FACE’ of Maybelline New York digital campaign.
Key Milestones
Reach
Over 8 major malls covered
&
Over 70,000 girls experience Maybeline NY
products
SPORTSMAN SWITCH
Task
Launch the new Sportsman switch to retailers.
Key Milestones
Reach
Reached 23,907 outlets
countrywide in 26 days;
45 people/day
Conversion
14,364 outlets
Sales
63,000+ Listed 63,011 packets of the new switch in
converted outlets
individuals
23,000+ Reached over 23,907 individuals (directly &
indirectly)
DETTOL INSTORE
Task
Create awareness of the importance of washing our hands.
Key Milestones
Scope
Nairobi 9Carrefour outlets)
3 Months Activated
72 Activated outlets
76,714 Number of Dettol pieces sold
REDBULL
Task
Create awareness of the importance of washing our hands.
Key Milestones
Attendees
150 people
Duration
The project took 3 days
Star Guest
Séan Garnier – Redbull Ambassador
SHELL Flexi molecule
Roadshow
168 Destinations
Duration: 23 Days
Key Milestones
Postering
8,000 SPSs & Garages
Conversion
41 SPSs
Kellogg’s instore
Duration
5 Days (Ongoing)
Total Days to cover: 9 Days
Key Milestones
Reach
2,266 Consumers
Sale
681 Pieces
Pages
- Hallmark Kenya
- Hallmark Uganda
- Hallmark Rwanda
Contact
- +254 020 2321 8423
- info@hallmark.co.ke
- 0900 - 1700hrs