Big Ideas: Big Impact
We push the borders of our creativity by combining the talent of our people with action. Our ideas are cushioned with extensive research and informed consumer knowledge that breathes new life into the brand, and creates buzzworthy ideas that translate into sales. We create 360-degree executions that stir emotions and generate sales.
Create awareness Drive trial to current, lapsed and new customers
Touchpoints
In-store & Mall
Reach
Malls: 6, 580
In-store: 28, 850
With about 30% trial rate
Activated
Malls: 4
In-store stores: 20 stores in
12 days
Product Launch| Create awareness through experience on fine cuisine Drive trial
Touchpoints
In-store & Mall
Reach
Malls: 10, 250
In-store: 45, 380
With about 30% trial rate
Activated
Malls: 5
In-store stores: 25 stores in
18 days
Reposition the Daima Brand as Dynamic, Progressive, Bold & Energetic while Creating Brand Awareness.
Reach
The brand gained country-wide recognition
among 58,907 consumers and retailers
Outlets
28,000+ Listed 28,822 retailers
Sales
72,000+ 72,398 pieces sold across MT & GT channels
To give a physical address to the ‘FACE’ of Maybelline New York digital campaign.
Reach
Over 8 major malls covered
&
Over 70,000 girls experience Maybeline NY
products
Launch the new Sportsman switch to retailers.
Reach
Reached 23,907 outlets
countrywide in 26 days;
45 people/day
Conversion
14,364 outlets
Sales
63,000+ Listed 63,011 packets of the new switch in
converted outlets
individuals
23,000+ Reached over 23,907 individuals (directly &
indirectly)
Create awareness of the importance of washing our hands.
Scope
Nairobi 9Carrefour outlets)
3 Months Activated
72 Activated outlets
76,714 Number of Dettol pieces sold
Create awareness of the importance of washing our hands.
Attendees
150 people
Duration
The project took 3 days
Star Guest
Séan Garnier – Redbull Ambassador
168 Destinations
Duration: 23 Days
Postering
8,000 SPSs & Garages
Conversion
41 SPSs
5 Days (Ongoing)
Total Days to cover: 9 Days
Reach
2,266 Consumers
Sale
681 Pieces