While the term “community” may sound overused in the marketing world, people have — and will always have — a fundamental need for connection. We at Hallmark Marketing strongly believe that building a thriving community around your brand and providing value to customers, whether they’ve made a purchase or not, is one of the most effective ways to get to the front of the line.
We strive to develop systematic applications of community marketing theories, concepts, and techniques in order to achieve desired behavioural change for the greater good. With a database of the country’s youth groups and a good relationship with women’s groups, we integrate our intentional plans into their programs to maximise impact.
Create awareness on the importance of washing our hands
to avert the spread of Covid-19
Nairobi & Coast (Outdoor), Countrywide (Indoor)
19 Handwashing points
32,000 Pair of hands washed
Reach mothers in the maternity wards to sample and educate them on the importance of using a dipper with an umbilical notch for faster healing of infants
Nairobi | Coast | Rift | Western Nyanza | Eastern
Type of hospital: Private and public hospital
Hospitals covered: 147
Mothers educated and sampled: Over 70,000 in 193 days
Educate and sample ladies between ages (14-35years) with Molped cotton based pads which are safe and comfortable.
Nairobi, South Rift, North Rift, Central, Nyanza, Coast, Eastern and Western.
Over 7,900 ladies
in 30 schools.
A meet up between the Influencer and Salon Education
Team for them to interact and share experiences and take
the opportunity to do a photoshoot focusing on Vatika
Afro Naturals and ORS Olive Oil.
Natural and Fabulous
Create an opportunity for queens to cherish and nourish
their “Crowning Glories” as close to nature as can be!