Changing behaviors

While the term “community” may sound overused in the marketing world, people have — and will always have — a fundamental need for connection. We at Hallmark Marketing strongly believe that building a thriving community around your brand and providing value to customers, whether they’ve made a purchase or not, is one of the most effective ways to get to the front of the line.

We strive to develop systematic applications of community marketing theories, concepts, and techniques in order to achieve desired behavioural change for the greater good. With a database of the country’s youth groups and a good relationship with women’s groups, we integrate our intentional plans into their programs to maximise impact.